Tart Optical Enterprises Inc. was a smaller but legendary maker of eye frames. Founded in NYC in the mid-1940s, and ended in 1970s.
James Dean loved Tart Optical's Arnel in 1950s as well as Porsche Car, Lee Denim, Winston Cigarette. Johnny Depp also loves to wear Arnel of Tart. I heard that he loves and respects James Dean so he got interested in Tart Optical Arnel and then he has loved Arnel long time. Arnel is now an icon of not only James Dean but also Johnny Depp.
In the early 1970s, the 2 diffusion lines, REGENCY EYEWEAR & BACARA were released. The company, Tart Optical Enterprises Inc. got out of business soon.
At SOLAKZADE's warehouse, there are many dead stocks of ARNEL, F.D.R., COUNTDOWN, LEADING LIZ, TRUMP, ACE HIGH, DEE DEE, BOEING etc.. SOLAKZADE is one of the most important dealers of Authentic Vintage Tart Optical in the world.